Paul Rand was a well-known American graphic designer, best known for his corporate logo designs. He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC.
November 1996 Paul Rand visited the MIT Media Lab for an interview with John Maeda. John Maeda was a former student and friend of Paul Rand’s. He participated in Rand’s final interview in front of a packed auditorium at M.I.T.’s Media Laboratory. In his book, he talks briefly about the evening and excerpts some questions posed to Rand.
An account of the same event appeared in The Tech.